If your business isn’t blogging yet, you’re behind the times. Most leading businesses in most industries have websites that include regularly updated blogs. Contrary to what you might think, blogs aren’t an over-hyped business tool. A blog can actually dramatically help your business attract new customers and clients in a number of ways. Here are some of the many reasons you might want to consider investing some time into the creation and regular maintenance of a blog for your business:
1. A Blog Will Build Your Business’s Credibility
If your company’s blog contains well-written, insightful content, internet users will be more likely to think highly of your company and consider your company a leader in its field. You’ve probably heard a lot lately about how important it is to build your company’s online brand. A blog is a powerful tool that helps you do just that.
2. Blogging Will Help You Drive Traffic To Your Website
Every time you write a blog post that includes a few relevant keywords, you’re increasing your chances of people being able to find your company on search engines. Blogs usually fare pretty well on search engines like Google because they’re updated regularly, and Google definitely prefers dynamic websites to static ones.
3. Your Blog Will Help You Strengthen Relationships With Consumers & Potential Clients
Consumers will read your blog posts, and they’ll comment on them. When you reply to their comments, they’ll feel more connected to your business, and they’ll be more likely to use their hard-earned money to pay for the goods and/or services you’re offering.
4. Other Bloggers Will Link To Your Content
If you’re writing interesting, high quality content, other internet users will link to your blog posts on their websites and blogs. The more links you have, the more visible your blog will be on search engines. The more visible your blog is on search engines, the easier it will be for people to find your business.
5. A Blog Adds Some Creativity Into The Mix At Your Business
At many businesses, creativity is absent from the workplace or simply confined to the marketing department. A blog is something the whole company can get excited about. If you encourage all of your employees, from your accountant to your administrative assistant, to contribute to your blog, your company will become more creative as a whole. And many experts will tell you that creative workers are more talented, innovative workers.
6. Your Company’s Blog Can Be An Extra Source Of Revenue
If your blog becomes fairly popular, you can use it to make some extra money off adverts and affiliate marketing. You probably won’t be able to make oodles and oodles of money from your business’s blog, unless you have a few staff members working on it full-time. However, a blog with interesting, regularly updated content can bring in some pocket change to help you pay for a better business insurance plan, a fancy company Christmas party, or a business conference trip for a handful of your employees.
7. Your Blog Might Save You Money
Cutting back on your print, radio, and TV advertising efforts and putting more emphasis on online marketing strategies can save you some money. All it takes is a few employees dedicated to the cause to improve your online visibility and increase your sales via online channels. And if you’re successful enough using things like blogs, social media, and search engine optimization, you might be able to abandon other, more expensive forms of advertising altogether, which could save you a tremendous amount of money (if you were heavily relying on old school marketing and advertising strategies).
If your business expenses are high and your employees are already spread too thin working on other projects, you may have a difficult time justifying investing in a blog. Consider the aforementioned reasons a blog would benefit you to help you decide whether it’s time to take the plunge and introduce your company to the blogosphere.